With 3A Formula® and AI support, personalized PMax campaigns are reaching a new level of effectiveness! Here's how we created custom video assets for Philips in Polish and German markets:
🔎 3A Formula® brief analysis
Identifying key challenges and media objectives👨🏫 Brand Compliance workshop
Getting acquainted with Philips brand guidelines🎥 3A MASTER VIDEO
Creating a video master version based on 3A Formula® for Action to drive viewers’ engagement✅ Materials selection
Choosing the best shots and designing board layouts in accordance with brand guidelines💬 Motivational scripts
Development of narrative variations tailored to YouTube users behaviours🔗 Value proposition customisation
Personalized for different audience segments🎙 AI generated voice-over
Narrative creation in Polish and German version✨ Final production
Preparation of YouTube ad variations based on 3A VIDEO MASTER, and creation of static ads and descriptions for PMax libraries
