🎉 Awareness
KANTAR
FMCG
Dr. Oetker
How to create a video ad for Dr. Oetker without a dedicated shoot?
Without any problems! We successfully created a Dr. Oetker campaign that scored 85/100 points in Kantar LINK AI test, using only stock footage. Here's how we did it:
📝 3A Formula® brief
Identifying key challenges and campaign goals🪄 3A Formula® for Awareness
Creating two narrative lines tailored to the brand and target audience📚 Video stock material selection
Choosing the most engaging shots🎙 Voice-over recording
Professional audio production in a sound studio🎥 3A MASTER VIDEO prototypes
Preparing two versions of the ad🤖 Kantar LINK AI tests
Selecting the variant that achieved 85 points in persuasion category✨ Final master
Preparing the material for YouTube and TVC
