That’s easy! Apply a dedicated to Google and YouTube environment, an innovative process for creating and optimising video ads and multiformat 3A Formula®, which consisted of the following steps:
🔎 3A Formula® brief analysis
Identifying key challenges✨ Creative concept based on 3A Formula® for Consideration
Designing a strategy tailored to the customer journey and segmentation👁 Site visit and a creative workshop
Understanding the unique characteristics of the showrooms through meetings with CUPRA staff📚 Scenarios customised to audience segments
Personalisation of video content for different types of customers📸 Effective film set
Production with a team of three in one day💽 Personalised variants production
Adaptation of video content and implementation of voice-over recordings for different target groups📺 Implementation of videos in Video Action format for YouTube
Optimising video formats for placements
