Your video ads   turbocharged by
Google GenAI

Create and test video ads: 5× faster and up to 70% cheaper - from brief to launch in as little as 10 days.

Let’s talk about your project

GenAI projects delivered for:

Faster. Smarter. More effective.
And easier on your budget.

3A Formula® powered by Google GenAI enables you to create ads that set today’s communication standards.

Video production in 10 days

Up to 70% faster production with 3A Formula® and Google Veo

We replace traditional shoots with generative technology (GenAI) from Google.
This lets us quickly deliver ready-to-run video campaigns that adapt instantly to market needs.

Data-driven decisions

Creative success prediction (AI Insights)

We use advanced analytics and synthetic personas to identify patterns that engage YouTube audiences.
We design narratives so that every second of the video builds purchase confidence.

Real business impact

Proven results: +33% CR and higher ROAS

Our projects (including L’Oréal and CUPRA) show that creativity powered by AI and Kantar data delivers higher performance than traditional production methods.

Budget optimization

Next-gen cost efficiency

We eliminate unnecessary logistics and post-production costs.
You invest in what matters most: precisely crafted content that directly drives sales results.

Video production in 10 days

Up to 70% faster production with 3A Formula® and Google Veo

We replace traditional shoots with generative technology (GenAI) from Google.
This lets us quickly deliver ready-to-run video campaigns that adapt instantly to market needs.

Data-driven decisions

Creative success prediction (AI Insights)

We use advanced analytics and synthetic personas to identify patterns that engage YouTube audiences.
We design narratives so that every second of the video builds purchase confidence.

Budget optimization

Next-gen cost efficiency

We eliminate unnecessary logistics and post-production costs.
You invest in what matters most: precisely crafted content that directly drives sales results.

Real business impact

Proven results: +33% CR and higher ROAS

Our projects (including L’Oréal and CUPRA) show that creativity powered by AI and Kantar data delivers higher performance than traditional production methods.

Real GenAI in action.

Real results.

See how 3A Formula® turns the potential of Google GenAI into measurable conversion growth and optimized production budgets.

Seasonal tactical campaign
100% GenAI
Overview:
Using GenAI, we eliminated the need for physical production in a winter setting - creating brand-hero creatives in record time, tailored to Czech audiences. Combined with Demand Gen and 3A Formula®, this resulted in exceptional efficiency and strong conversion performance.
Results:
84%
84% lower cost per acquisition (CPA)
3x
3× higher basket
value (GMV)
Synthetic personas powered
by Google Insights Finder
Overview:
We used AI to distill micro-insights from Google reports, enabling the creation of precise personas and authentic, US-based shopping contexts.
Without costly shoots or casting, we produced an inclusive campaign in Veo 3.1 - tailored to the motivations of players across different states.
Results:
Elimination of production logistics costs
10%
10% of traditional production cost
Creative performance powered
by AI analytics
Overview:
We built a US campaign fully in GenAI: from photorealistic casting to product visuals. With 3A Formula® and data-driven insights, we positioned the premium brand with a clear message: “Biology, not Beauty” - all without traditional production.
Efekty:
100%
100% of video production in GenAI
10%
10% of traditional production cost
Visualizing technology through fluid AI metaphors
Overview:
We translated complex cybersecurity into the language of emotion, using generative transitions (morphing) impossible in traditional editing. The project proves how 3A Formula® rapidly adapts complex, technical strategies into engaging, YouTube-first formats.
Results:
Cinematic video quality without CGI
14 days
14 days from brief
to final ad
Bringing context and authenticity
to life with GenAI
Overview:
For BurnBox, we focused on visually bringing to life the product’s natural origin and key benefits.
Using GenAI, we created credible storytelling at record speed - with 3A Formula® ensuring it resonates precisely with audience needs and emotions in the US market.
Results:
10 days
10 days to cinematic-quality video ads
Strong purchase intent in the US market

Seasonal tactical campaign
100% GenAI
Overview:
Using GenAI, we eliminated the need for physical production in a winter setting - creating brand-hero creatives in record time, tailored to Czech audiences. Combined with Demand Gen and 3A Formula®, this resulted in exceptional efficiency and strong conversion performance.
Results:
84%
84% lower cost per acquisition (CPA)
3x
3× higher basket value
(GMV)
Synthetic personas powered
by Google Insights Finder
Overview:
We used AI to distill micro-insights from Google reports, enabling the creation of precise personas and authentic, US-based shopping contexts.
Without costly shoots or casting, we produced an inclusive campaign in Veo 3.1 - tailored to the motivations of players across different states.
Results:
Elimination of production logistics costs
10%
10% of traditional production cost
Creative performance powered
by AI analytics
Overview:
We built a US campaign fully in GenAI: from photorealistic casting to product visuals. With 3A Formula® and data-driven insights, we positioned the premium brand with a clear message: “Biology, not Beauty” - all without traditional production.
Results:
100%
100% of video production in GenAI
10%
10% of traditional production cost
Visualizing technology through fluid AI metaphors
Overview:
We translated complex cybersecurity into the language of emotion, using generative transitions (morphing) impossible in traditional editing. The project proves how 3A Formula® rapidly adapts complex, technical strategies into engaging, YouTube-first formats.
Results:
Cinematic video quality without CGI
14 days
14 days from brief
to final ad
Bringing context and authenticity
to life with GenAI
Overview:
For BurnBox, we focused on visually bringing to life the product’s natural origin and key benefits. Using GenAI, we created credible storytelling at record speed - with 3A Formula® ensuring it resonates precisely with audience needs and emotions in the US market.
Results:
10 days
10 days to cinematic-quality video ads
Strong purchase intent in the US market

Seasonal tactical campaign
100% GenAi
Overview:
Using GenAI, we eliminated the need for physical production in a winter setting - creating brand-hero creatives in record time, tailored to Czech audiences. Combined with Demand Gen and 3A Formula®, this resulted in exceptional efficiency and strong conversion performance.
Results:
84%
84% lower cost per acquisition (CPA)
3x
3× higher basket value (GMV)
Synthetic personas powered
by Google Insights Finder
Overview:
We used AI to distill micro-insights from Google reports, enabling the creation of precise personas and authentic, US-based shopping contexts.
Without costly shoots or casting, we produced an inclusive campaign in Veo 3.1 tailored to the motivations of players across different states.
Results:
Elimination of production logistics costs
10%
10% of traditional production cost
Creative performance powered by AI analytics
Overview:
We built a US campaign fully in GenAI: from photorealistic casting to product visuals. With 3A Formula® and data-driven insights, we positioned the premium brand with a clear message: “Biology, not Beauty” - all without traditional production.
Results:
100%
100% of video production in GenAI
10%
10% of traditional production cost
Visualizing technology through fluid AI metaphors
Overview:
We translated complex cybersecurity into the language of emotion, using generative transitions (morphing) impossible in traditional editing. The project proves how 3A Formula® rapidly adapts complex, technical strategies into engaging, YouTube-first formats.
Results:
Cinematic video quality without CGI
14 days
14 days from brief
to final ad
Ożywienie kontekstu
i autentyczności marki (gen AI)
Overview:
For BurnBox, we focused on visually bringing to life the product’s natural origin and key benefits. Using GenAI, we created credible storytelling at record speed - with 3A Formula® ensuring it resonates precisely with audience needs and emotions in the US market.
Results:
10 days
10 days to cinematic-quality video ads
Strong purchase intent in the US market

Welcome Digital helped us demonstrate how video ads could be produced significantly faster and more cost-effectively than through traditional methods, while delivering high-quality assets with remarkable flexibility. Consequently, we proved that creative production can be both efficient and budget-friendly while fully aligning with industry best practices.

Ilona Kelly
Industry Manager
Google

Why 3A Formula®?

What sets 3A Formula® apart and why it’s hard not to like.

Proven Creative Formulas

•

Battle-tested frameworks

We use a library of creative formulas developed with YouTube, designed to guide viewers from attention to action.

•

Narratives that sell

Every second of the video is crafted to trigger a specific audience response.

•

Quality, validated

Each formula’s effectiveness is backed by independent Kantar research.

Proven Creative Formulas

•

Battle-tested frameworks

We use a library of creative formulas developed with YouTube, designed to guide viewers from attention to action.

•

Narratives that sell

Every second of the video is crafted to trigger a specific audience response.

•

Quality, validated

Each formula’s effectiveness is backed by independent Kantar research.

Human-in-the-Loop powered by GenAI

•

Ads in 10 days

With Google GenAI, we cut production time by up to 70%, delivering campaign-ready assets at record speed.

•

No more expensive shoots

We replace traditional production with generative models like Google Veo and Imagen.

•

Human control

Technology does the heavy lifting, our experts ensure brand consistency and quality.

Human-in-the-Loop powered by GenAI

•

Ads in 10 days

With Google GenAI, we cut production time by up to 70%, delivering campaign-ready assets at record speed.

•

No more expensive shoots

We replace traditional production with generative models like Google Veo and Imagen.

•

Human control

Technology does the heavy lifting, our experts ensure brand consistency and quality.

Integrated full-funnel campaigns

•

Precision storytelling

We design dedicated formats for each stage — from Awareness, through Demand, to Action.

•

Maximum ROI

Each stage works together to increase conversion potential.

•

Consistent brand presence

Your brand speaks with one voice across every touchpoint.

Integrated full-funnel campaigns

•

Precision storytelling

We design dedicated formats for each stage — from Awareness, through Demand, to Action.

•

Maximum ROI

Each stage works together to increase conversion potential.

•

Consistent brand presence

Your brand speaks with one voice across every touchpoint.

AI Audit: 49 video effectiveness signals

•

Budget confidence

We validate every ad against 49 effectiveness indicators before it goes live.

•

Success prediction

We analyze audience reactions in advance, eliminating weak points early.

•

YouTube-standard approach

Our audits are based on real platform data - what actually drives engagement.

AI Audit: 49 video effectiveness signals

•

Budget confidence

We validate every ad against 49 effectiveness indicators before it goes live.

•

Success prediction

We analyze audience reactions in advance, eliminating weak points early.

•

YouTube-standard approach

Our audits are based on real platform data - what actually drives engagement.

Want to tap into the power of 3A Formula® and Google GenAI?

Let’s talk about your project

Want to tap into the power of
3A Formula®
and Google GenAI?

Let’s talk about your project

Want to tap into
the power of 3A Formula® and Google GenAI?

Let’s talk about your project

1 krok
3AF   Brief
Definiujemy cel biznesowy, problem komunikacyjny i kontekst kampanii.
Żeby każda decyzja kreatywna miała jasno określoną rolę.
2 krok
3AF  Tactic
Dobieramy formaty video do celu komunikacyjnego kampanii: budowania uwagi, stymulowania popytu lub wspierania decyzji zakupowej.
Każda reklama jest projektowana pod konkretną funkcję.
3 krok
3AF   Formula
Projektujemy narracje i prototypy video w modelu Gen-AI-first, zgodnie z logiką algorytmów Google i YouTube.
Żeby tworzyć skuteczne kreacje: szybciej, taniej i w wielu wariantach.
4 krok
3AF   Audit
Analizujemy kluczowe elementy komunikacji video w oparciu o formuły kreatywne oraz 49 wskaźników skuteczności YouTube.
Żeby wiedzieć, co realnie działa - zanim wydasz budżet mediowy.
5 krok
3AF   Library

Budujemy modułową bibliotekę assetów i wersji gotowych do testów, iteracji i skalowania.
Żeby kampania była systemem, a nie jednorazową produkcją.

From brief to launch - in five steps

(and in just 10 days)

We keep it simple. We streamline. We speed things up. By combining proven 3A Formula® methodology with GenAI (Google Veo & Imagen), we deliver campaigns faster than ever.

Nie komplikujemy. Upraszczamy i... przyspieszamy. Dzięki połączeniu sprawdzonej metodologii 3A Formula®
z GenAI (Google Veo & Imagen) dostarczamy kampanie szybciej niż kiedykolwiek wcześniej.

Step 1

3AF   Brief

We define the business goal, communication challenge, and campaign context.

So every creative decision has a clear role.

Step 2

3AF   Tactic

We match video formats to the campaign objective: driving attention, generating demand, or supporting conversion.

So every ad has a specific job, not “does everything.”

Step 3

3AF   Formula

We design narratives and video prototypes in a GenAI-first model, aligned with Google and YouTube logic.

So you can create effective ads faster, cheaper, and in multiple variations.

Step 4

3AF   Audit

We analyze key elements of video communication using creative formulas and 49 YouTube effectiveness signals.

So you know what actually works - before spending media budget.

Step 5

3AF   Library

We build a modular library of assets and versions ready for testing, iteration, and scaling.

So your campaign becomes a system. Not a one-off production.

1 krok
3AF   Brief
Definiujemy cel biznesowy, problem komunikacyjny i kontekst kampanii.
Żeby każda decyzja kreatywna miała jasno określoną rolę.
2 krok
3AF  Tactic
Dobieramy formaty video do celu komunikacyjnego kampanii: budowania uwagi, stymulowania popytu lub wspierania decyzji zakupowej.
Każda reklama jest projektowana pod konkretną funkcję.
3 krok
3AF   Formula
Projektujemy narracje i prototypy video w modelu Gen-AI-first, zgodnie z logiką algorytmów Google i YouTube.
Żeby tworzyć skuteczne kreacje: szybciej, taniej i w wielu wariantach.
4 krok
3AF   Audit
Analizujemy kluczowe elementy komunikacji video w oparciu o formuły kreatywne oraz 49 wskaźników skuteczności YouTube.
Żeby wiedzieć, co realnie działa - zanim wydasz budżet mediowy.
5 krok
3AF   Library

Budujemy modułową bibliotekę assetów i wersji gotowych do testów, iteracji i skalowania.
Żeby kampania była systemem, a nie jednorazową produkcją.